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How Does Private Label Content Work?

Confused about Private Label Rights (PLR) and Done For You (DFY) products???

You're not alone. Since we launched PLR products last fall, we've received a ton of questions, blank stares, and confusing looks. Allow me to break it down...

What is PLR?

Private Label Rights (PLR) is a broad term for products that are created by others, but that you can claim as your own. PLR content can be eBooks, blog articles, courses and more that you can edit and change it around as you see fit. The content is literally done for you.

How Does Private Label Content Work? You can brand Lux PLR! content and sell it as your own, give it away as a freebie to collect email addresses, print it, edit it to become a course or e-book, and more!

Why Use PLR Content When I Can Write and Create Courses Myself? Long story short... it's more efficient because it saves you time and money! As a busy entrepreneur, there comes a point when you have to start delegating, implementing systems and just working smarter versus harder on your business because it's not feasible to do everything on your own. Spend your time doing the things you love doing in your business.

Why write and develop your products from scratch when you can use PLR and DFY products as a blueprint? Save yourself the time, stress, and money!

If you're doing everything yourself, it's impossible to scale your business. And that's why you see smart experts, influencers, and brands create empires using private label products and services. 1 in 4 products and services in the USA are private labeled. Target, Tony Robbins, Oprah, Amazon and so on all have used private label resources.

What If Someone Finds Out?

You likely have dozens of private label products in your home right now. There are thousands of private label brands like Costco (Kirkland), Walmart (Great Value), Walgreens, or Target.

Imagine if these companies had to buy farms and factories to create every single private label product they produce? They wouldn't have been able to scale and grow the way that they have. They private label everything from clothing to milk to toothpaste to wine.

Think of your brand the same way.

The thing about private label products is that you can focus on making the product your own, without having to start from scratch. When you pay for a license, you are legally allowed to make the content your own, brand it, sell it, or give it away.

Here's the bottom line,

Your tribe is eager for inspiration and value. If you're able to provide that with PLR that you brand as your own, that's a win-win for you and your customers.

You should still inject your own voice, personality, experience, examples, and stories to make it yours. Being able to consistently offer new handouts, resources, and products to your clients will produce an amazing experience for them and more money for you!

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