Instagram has become one of the most popular social media sites, but many companies do not use it for marketing purposes because they don’t understand how to do so. But Instagram has a whole slew of features that companies can use for marketing. Understanding how to use Instagram will make your marketing more effective and allow you to reach an entirely new group of potential customers. Here are some ways to do that.
Instagram Analytics: Many people aren’t even aware that analytics are available with Instagram, but there are some great analytics programs that you can use to optimize your account. If you can figure out where you are going wrong, then you can take steps to fix the problem. When you are searching for a tool, make sure that you find something that can show you which posts have the best reach, which ones get the most engagement and what the click through rate is for each post.
Social Walls: If you have people in your company that are passionate about working for you, then leverage that passion into a live social wall using tools like Tint or Tagboard. You can aggregate user-generated content to promote your brand and build a community on your Instagram account.
UCG: Speaking of user-generated content, you should leverage this tool as much as possible as well. User-generated content costs you nothing, but it means a lot to the people who post it. These are your biggest fans and they are creating this content because they believe in your company. When you use UCG in your business, you are not only honoring them, but also showing other potential customers how great your company is.
Use Cross-Promotion: Cross promote your Instagram account with other channels. This may include some of your own Instagram channels, or you may be able to discuss sharing and promoting with another popular channel.
Influencer Marketing: Another thing that goes hand-in-hand with what we were just discussing is Instagram influencer marketing. If you have a major influencer that is promoting your brand, you are going to convince a lot of people to try out your products and services. Just make sure that you prioritize quality over quantity. Someone that has a smaller following but greater influence will be much more valuable than someone who has a huge audience but not as much of a relationship with them.