As a woman of color who wants to find products to suit her natural curls, there are very few options in the hair care aisle. The afro hair market is hugely under-served. It is pretty much ignored. When entrepreneurs see a need, we fill a need!
It is so refreshing to see our stores gradually become filled with products that fill natural hair with love and most importantly, moisture.
Undoubtedly, there is room for hair care businesses to grow. Most hair care products purchased by African-Americans are imported from countries such as India and China, despite the U.S. having one of the most lucrative hair care markets in the world.
This is why we have created a Hair Care Vendor List specific to those who want to grow their hair care line in the U.S. market.